We’re Judith and David, a couple in life, and now in business. We've always shared a deep passion for sports, movement, and everything that makes us feel alive. We're the kind of people who just can’t sit still.

Over time, we realized that life often pulls us into a fast-paced routine–sitting for hours, disconnected from our bodies. That’s when the idea came to us: what if we created something that brought together the things we love: fitness, well-being, and our shared passion for entrepreneurship?

And yes, it’s not just the two of us. The team also includes Judith’s sister, basically the third wheel in the relationship (she even has her own spot on our couch!). She brings the creative vision, especially when it comes to visuals and social media. Together, we share values, ideas (and lots of late-night kitchen meetings) to grow a brand that feels honest, warm, and full of intention.

That’s how Jeyde (JD) was born: a project where we share simple, functional tools that help people reconnect with their bodies and care for themselves in a more conscious way. We want movement and self-care to be accessible, enjoyable, and part of everyday life. We believe health shouldn’t be a distant goal, but a way of living.